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A Dooeful Skincare

DOOE is a gender-neutral brand that focuses on restoring focusing on the health of the skin’s barrier and anti-aging. The challenge was to balance the playfulness of the mascot with the seriousness of the brand. To keep the brand from being too playful, the mascot was used in subtle ways in the packaging. I focused on establishing and expanding the visual identity and the packaging design.


Art Directed by Shella Lesmana & Aldho Darwin

Illustrations by Aldho Darwin & Natasha Aurelia

project:

dooe skincare

year:

2022

tags:

branding

packaging design


project

dooe skincare

things

branding

year

2022

things

packaging

©2022 Felitasari Rekso (Tata)