Rebranding America's famous fast food of the 50s
Burger chef was a fast food chain restaurant famous for innovating fun meals and the works. They had to close due to financial issues.
As a way to revive the brand, I highlighted burger chef’s old values such as food customizability and energy, and expanded the brand from there. Updating the brand to fit the modern scene, I used flat illustrations that represent each ingredient and are customizable for each menu. Using bright colors from these ingredients elevates the brand to a more modernized and energetic one.