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peruse through projects that i (tata) made (`▽´)

Rebranding America's famous fast food of the 50s

Burger chef was a fast food chain restaurant famous for innovating fun meals and the works. They had to close due to financial issues.


As a way to revive the brand, I highlighted burger chef’s old values such as food customizability and energy, and expanded the brand from there. Updating the brand to fit the modern scene, I used flat illustrations that represent each ingredient and are customizable for each menu. Using bright colors from these ingredients elevates the brand to a more modernized and energetic one.

project:

burger chef rebranding

year:

2019

tags:

rebranding


project

burger chef rebranding

things

rebranding

year

2019

things

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